About Sheldon's Harley-Davidson®
A Family Business
Founded in 1920, N.F. Sheldon, Inc., has been serving central New England for over 90 years, making it one of the oldest Harley-Davidson dealers in existence. Their award-winning dealership has a large inventory of new and used motorcycles, MotorClothes® Merchandise, Parts and Accessories, and a Service Department second to none.
Sheldon's rich history is the story of a family business. O.T. Sheldon opened a new Harley-Davidson dealership in New London, CT in 1920. In 1922, a dealership became available in Worcester, MA, so he moved the business to Main Street in Worcester (across from Clark University). O.T. Sheldon owned and operated the dealership until his death in 1943, at which time his wife, Gladys, took over. Gladys Sheldon ran the family business for two years, and in 1946, sold it to her son Nate. Nate Sheldon grew the dealership further and in 1956, incorporated the business as N. F. Sheldon, Inc. Soon after, Sheldon's moved to 477 Southbridge Street in Worcester, MA.
Nate's son, Orville, gradually became involved in the business during the mid-sixties. He became manager around 1969 and purchased the business from his father in 1983. In August of 1997, Sheldon's H-D moved to their current location in Auburn, a much larger store that is a testament to their growing business. When you visit Sheldon's, you can sense the family commitment to Harley-Davidson and the community they serve. The work ethic passed down from generation to generation parallels the traditional quality of the Harley-Davidson® motorcycle. Some things never change!
Sheldon's Harley-Davidson® is conveniently located near the areas of Worcester, Oxford, Boston and Providence.